Creating my podcast, How Social Media Changed the Way We Travel, and two accompanying social media posts was a really exciting project. I approached this task by thinking about how people today actually consume media fast, visual, and emotionally engaging. I wanted to create content that felt genuine and relatable like talking to a friend, while still delivering meaningful insights.
My creative vision was guided by two main ideas. Authentic storytelling and making complex ideas simple.
When scripting the podcast, I avoided formal academic language and focused on a conversational tone. I included real-world examples like “dupe destinations” and viral trends because I knew they would resonate with listeners’ actual experiences. Embedding scholarly ideas without making the podcast sound like a lecture was tricky but essential so I wove research into the natural flow of the story.
For my two social media posts I designed them to quickly grab attention while hinting at the podcast’s deeper message.
The first post was a carousel on Instagram showing “Expectations vs Reality” of viral travel spots, using real user photos to highlight how social media sometimes sells an unrealistic dream.
The second was a TikTok-style short video showing the “behind the scenes” of creating the podcast, ending with a call to action: “Is travel still real? Listen now.”
My target audience was young adults aged 18-30 the people most influenced by travel trends on platforms like Instagram and TikTok.
To appeal to them, I made sure the social media posts were visually strong, used simple, relatable language, and tapped into current online trends like “travel dupes” and “travel hacks.”
I also chose upbeat, trendy background music and kept videos short and dynamic to match the fast-scrolling habits of this audience.
In terms of skills this project really made me pull together a bunch of abilities:
Audio production (scripting, recording, and editing the podcast for clarity and flow)
Social media design (visual storytelling for Instagram and TikTok)
Content strategy (thinking about audience engagement and building a consistent brand voice)
Digital literacy (using licensed media properly and embedding scholarly references into natural communication)
Looking ahead, these content creation skills are incredibly valuable.
Media production today — whether for brands, advocacy, or personal projects demands not just good ideas, but the ability to communicate them quickly, clearly, and authentically across different platforms.
Knowing how to script an engaging podcast, design social posts that hook attention, and align everything to a strategy will be essential if I work in fields like marketing, journalism, creative industries, or social media management.
This task also helped me practice critical storytelling not just showing the beautiful side of travel but reflecting honestly on its complexities.
I think that’s the future of digital content: creating media that’s real, responsible and resonates.
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